Blog

Loyalty Insights

Expert perspectives on enterprise loyalty strategy, AI-driven engagement, inter-program partnerships, and the technology shaping the future of customer retention.

Why I Left the Brand Side (And What I Wish I’d Known Before I Did)

Discover why the author left the brand side of loyalty programs, revealing insights on technology gaps and the need for agility in the industry.

Sharath Nair Apr 1, 2026

Loyalty Strategy

Your Loyalty Program Is Not a Marketing Program. It's a Growth Engine You Haven't Turned On Yet.

Discover how transforming your loyalty program from a marketing tool to an enterprise growth engine can drive customer behavior, enhance engagement,...

Shyam Shah Mar 12, 2026

Loyalty Strategy

The Loyalty Big Bang: Why 2026 Is the Year Everything Changes

The 2026 Loyalty Big Bang is here. From Gap's Encore launch to major devaluations at United and Hyatt, the loyalty landscape has shifted from...

Shyam Shah Mar 4, 2026

Loyalty Strategy

The 2026 Global Loyalty Equilibrium: Agentic Autonomy, Emotional Architectures, and the Financialization of Customer Experience

Explore the 2026 global loyalty landscape, where agentic AI, emotional loyalty, zero-party data, and ROI-driven financialization redefine customer...

Stijn Hendrikse Feb 27, 2026

Loyalty Insights

Why I Left the Brand Side (And What I Wish I’d Known Before I Did)

Your Loyalty Program Is Not a Marketing Program. It's a Growth Engine You Haven't Turned On Yet.

The Loyalty Big Bang: Why 2026 Is the Year Everything Changes

The 2026 Global Loyalty Equilibrium: Agentic Autonomy, Emotional Architectures, and the Financialization of Customer Experience

Don’t miss the next insight.